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Fitbit luxe amazon6/16/2023 One year later, Amazon tried its hand again with the Halo View. It didn't have a display, was tied to a very barebones Halo app/subscription, and wasn't a great value proposition at $100. The fitness tracker was fine, but it failed to make considerable headway against its competitors. ![]() Amazon launched the first Halo Band in August 2020 to very mixed results. ![]() That's what made Amazon's entry into this space so interesting.
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